How Zudio & Its Market Strategy In Indian Fashion Market?
If you go to Zudio for shopping, you’ll be surprised by their pricing model, and you’ll start to wonder why Zudio’s products are so cheap. While brands like H&M, Zara, and Allensolly are expensive. Let us check how Zudio conquered the Indian fashion market with its distributive pricing model. Zudio was launched in 2016 in India as a fast-fashion brand, owned by the…
Read MoreCan Slogans/Tag Lines Be Copyrighted In India Or Abroad?
Many brands, during business, compose and develop phrases or catchy combination of words with a view to create a lasting impression in the minds of the consumers, to augment popularity of their goods and/or services. These phrases essentially constitute of a slogan or tagline associated with the said product or service and are used for the purposes of advertising or…
Read MoreFevicol v. Tickawoo: Bombay High Court Finds No Prima Facie “Deceptive Similarity” In Logos, Grants Interim Relief For Certain Products
The Bombay High Court recently held that there is no prima facie deceptive similarity between Fevicol manufacturer Pidilite Industries’ logo having two elephants against the backdrop of a sunset and Chiripal Industries’ logo having to contain word Tikawoo with the device of a rhino against the backdrop of the sun. “ Merely because Sun is shown in the background of…
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